Production Cycle

Pre-Production • The Director would take on overall ‘creative’ responsibility of the production, the style of shooting and editing, and working with the actors to deliver the story in the script including conveying the emotion and dynamic of the characters. The DOP in conjunction with the Director would be responsible for the look of the film, the style of the filming, again achieving what would have been suggested by the writer in the script.

Producers • Producers are frequently the first person to become involved in a project; they participate directly in all the main producing phases; and see the project through production, to post- production, marketing and distribution. • The Producer's is role to turn story ideas into profitable cinematic entertainment, and to persuade others to share in his or her commercial and creative vision. Producers usually report to the production company, or to the Executive Producers appointed to supervise the production on behalf of the financiers and Distributors.

Distribution • Releasing and Sustaining a film in the market place • Worked best when the three key stages (Production, Distribution, Exhibition) are linked or controlled by the same company • UK system has more focus on marketing and sustaining a film in the local market • Independent Studios struggle to get distribution - No formal connection between Producers, distributors and exhibitors • Collaboration – need to get a major company on side.

Marketing • Every major Hollywood studio/distribution has an internal department for promotion and the resources to promote (TV, Magazines, Radio) • The marketing campaign will be cohesive across all media platforms • Most common forms are teaser trailers, trailers, Adverts in News papers and Magazines, Television spots, Radio promo, internet (official websites, viral sites, social networking) and billboards.

Exhibition • Exhibition is the retail branch of the film industry. • What the exhibitor sells is the experience of a film (and, frequently, concessions like soft drinks and popcorn). • Because exhibitors to some extent control how films are programmed, promoted, and presented to the public, they have considerable influence over the box-office success and, more importantly, the reception of films.